# 05 ai lead scoring

\# AI Enrichment

\> Score leads, generate personalized outreach copy, and build campaign-ready data — all powered by AI.

\## What you get

LeadSonar AI enriches each contact with three things:

\### 1. ICP Scoring

Grade every lead A through D against your Ideal Customer Profile. Each lead gets: - A letter grade (A/B/C/D) - A 0-100 numerical score - A fit assessment (high / medium / low)

\| Grade | Meaning | Action | |-------|---------|--------| | \*\*A\*\* | Strong fit | Prioritize outreach | | \*\*B\*\* | Good fit | Include in campaigns | | \*\*C\*\* | Weak fit | Deprioritize | | \*\*D\*\* | Poor fit | Skip |

\### 2. Company Intelligence

For each contact's company, the AI generates a ready-to-use summary of what the company does, who they sell to, and their market position. Drop this directly into your campaign personalization — no manual research needed.

\### 3. Subject Line Generation

Get personalized email subject lines for each contact, tailored to their role, company, and your offer. These are campaign-ready — paste them into your outreach tool.

\## How to use it

\### In the dashboard

1\. Go to \*\*Enrichment > AI Enrichment\*\* 2. Describe your target ICP (e.g. "VP of Sales at B2B SaaS companies, 50-500 employees, US-based") 3. Optionally describe your offer for subject line generation 4. Select leads and click \*\*Run AI Enrichment\*\* 5. Results appear in the lead table

\### Via CSV

Upload a CSV with contacts, select which AI fields you want (ICP score, company summary, subject lines), and download the enriched file.

\### Via API

\`\`\`bash curl -X POST <https://app.leadsonar.io/api/v1/enrich\\>
-H "Authorization: Bearer YOUR\_API\_KEY"\
-H "Content-Type: application/json"\
-d '{ "contacts": \[\
{\
"firstName": "Sarah",\
"lastName": "Chen",\
"website": "figma.com",\
"companyName": "Figma"\
}\
], "types": \["icp"], "icpDescription": "VP of Engineering at Series B+ startups building developer tools" }' \`\`\`

\## Writing a good ICP description

The better your description, the more accurate the grades:

\- \*\*Include target titles\*\* — "VP of Marketing", "Head of Growth" - \*\*Specify company attributes\*\* — industry, employee count, funding stage - \*\*Add geography\*\* if relevant — "US-based", "EMEA" - \*\*Mention exclusions\*\* — "not agencies", "not consulting firms"

\*\*Good example:\*\* > Directors and VPs of Sales at B2B SaaS companies with 50-500 employees, Series A or later, US-based. Not agencies or consultancies.

\## Credit usage

Each AI enrichment costs \*\*1 enrichment credit\*\* per contact per field: - ICP scoring: 1 credit - Company summary: 1 credit - Subject lines: 1 credit

Running all three on one contact = 3 enrichment credits.


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